The paper's purpose is to understand the identity representation construction processes and identity strategies used by artists in three cultural segments in the State of São Paulo. Two data-gathering strategies have been combined: a survey and in-depth interviews. A total of 92 artists accepted taking part in the study. The data were analyzed based on categorization lev-els and with the support of specific computer software. The results show that the core of artis-tic identity representation is formed by the artist's self-perception as a professional with a calling, dedicated to the construction of a body of work capable of mobilizing others and con-tributing to an aesthetic genre. The most frequent identity strategies include public exposure, continuous engagement and disengagement from limited duration projects, investment in their own personal development, and public relationship strategies.
professional identity; identity strategies; work and identity; artistic workers
