The study examines a methodological question that concerns research on social representations. In particular, it permits a deeper examination of the problem of the empirical validation of the consensus that a representation has among a particular social group. This methodological concern was approached in a study whose main aim was to understand to structural organisation of the social representation of fear among adults of both sexes. The elements of representation of fear were first collected from a group of 60 adults through a free association method which consisted of asking the subjects to say what they thought of when the word fear was used. 20 of the commonest responses were then selected. Another group of 72 adults then participated in a study where the level of consensus of the social representation of fear was investigated using one free and one guided non-verbal sorting task. Results of the MSA analysis of the free sort for both groups of adults, men and women, showed the same regional polar structure with respect to the conceptualisation of fear. The facet of fear was comprised of four qualitatively different elements: "Health", "Abandonment", "Supernatural Entities" and "Social Violence". Each one of these facets occupied a different direction in the space of the MSA plot, though emanating from the same common point of origin: the item " fear ". The SSA plot for the whole sample, showed that there is a central area for- "Health" (having the item AIDS at the very centre), and that the other areas form a radex structure around it. It was also observed that, in general, women presented higher mean fear scores than men, except for the items 1"solitude", 1separation", "darkness" and "street children". Finally, these results are interpreted and discussed in relation to the problem of the empirical validation of social representations.
fear; social representation; AIDS
