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Consumerism and consumers in Brazil

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Consumerism and consumers in Brazil

Gisela B. Taschner

Professor at EAESP/FGV. E-mail: gtaschner@fgvsp.br

NOTES

This text is part of a bigger work still in progress; a first version of it was presented at the Cladea 1997, XXXII Annual Assembly, Oct. 8-10, Monterrey, Mexico.

1. Cf. Maria Inês Fornazzaro, Chair of SP Procon and one of its oldest members, reported, apud Taschner (1995).

2. I would like to thank Cíntia M. Araujo for gathering relevant information about Secanp and Idec for this article.

3. There are several other dimensions of globalization which are obviously very important, e.g. financial ones, but they are out of the scope of this paper.

  • BRYNER, Gary. La protection du consommateur aux etatsunis: naissance et déclin de l'approche réglementaire. Revue Française d'Administration Publique, nr. 56, p. 591- 603, Oct./Dec. 1990.
  • LAZZARINI, Marilena. O movimento dos consumidores no Brasil. In: SEMINÁRIO INTERNACIONAL: O CONSUMIDOR NO CONTEXTO DA GLOBALIZAÇÃO. São Paulo : Instituto de Defesa do Consumidor (Idec), jul. 1997.
  • NAISBITT, John. Megatrends New York : Warner Booksp, 1982.
  • _____, ABURDENE, Patricia. Megatrends 2000 New York : William Morrow & Co., 1990.
  • POPCORN, Faith. The Popcorn report New York : Doubleday, 1991.
  • SECANP. Available from Internet: <http://www.secanp.com.br>
    » link
  • TASCHNER, Gisela B. Proteção do consumidor - um estudo comparativo internacional. São Paulo : EAESP-FGV/NPP, 1995. (Série Relatórios de Pesquisa, nº 1/95).
  • ZULZKE, Maria Lucia. Abrindo a empresa para o consumidor Rio de Janeiro : Qualitymark, 1990.

Publication Dates

  • Publication in this collection
    23 Sept 2011
  • Date of issue
    June 2000
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