Business specialists have given full attention to the customers' needs and delighting them for the business success. On the other hand, vel}' few practical and tested methodologies have been presented to the Brazilian managers. World-class companies have been applying regularly the Quality Function Deployment - QFD to satisfy successful/y the customers' needs and improving sales and market share at same time. Besides, other benefits come up applying QFD method Iike reducing costs and the lead time spent on product development, more effective benchmarking processes, efficient team work, real concurrent development and better interfunctional communication. This paper ends up giving a conceptual explanation how QFD works and comments about its implementation.
QFD - Quality Function Deployment; "customer voice",; product and service development; team work; competitive advantage; processes; interfunctional communication