The objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.
Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products
