Globalization has forced companies to rethink their strategic positioning in the markets, specially as to their activities and organizational structure. Identifying main and support activities has become increasingly important to enhance organizations competitiveness in the present conditions. The objective of this article is to propose a model to aid in decision-making on whether outsourcing or not cargo transportation boats maintenance, based on a multiattribute analysis method. This study is a qualitative research, using case study. The paper includes a bibliographic review, a decision-aid model proposal and the practical experimentation of the model in real conditions. The proposed decision-aid model is applied to a cargo boat transportation company of Rio Grande do Sul state, in the south of Brazil. The paper shows that the model helps in structuring the problem, evidencing the different perceptions of decision-makers.
Strategic decisions; Outsourcing; Maintenance; Multiattribute analysis; Cargo boat
