Citizens’ social media adoption in Paraguay

Adopción de redes sociales por parte de los ciudadanos en Paraguay

Abstract

This article aims to identify factors associated with the use of social media by Paraguayan citizens in their relationship with the government. We gathered data using a vignette survey, which recorded the responses to four public service problems and collected scores on perceived effectiveness, capability, social influence, trust in government, trust in social media infrastructure, and social media anxiety. Multivariate analysis was used to test the hypotheses. Perceived effectiveness, social influence, and trust in social media infrastructures were found to be significantly correlated with citizens’ use of such media to report public service issues. On the other hand, capability, trust in government, and social media anxiety were not found to be associated with citizens’ social media use. The results urge further theorization to disentangle how perceived effectiveness, social influence, and trust in social media infrastructures affect digital citizen engagement and participation and under what conditions proprietary social media platforms such as Facebook and Twitter contribute to a vibrant democracy.

Keywords:
social media; e-government; digital democracy; flawed democracy; adoption; diffusion; innovation