Despite increased governmental efforts towards promoting healthy and active lifestyles among Brazilians, physical inactivity is a serious concern in the population. Therefore, we developed a new approach to community interventions for the promotion of physical activity called "Project VAMOS: Active Living, Enhancing Health". In this article we review information about the conception of the program, as well as name, brand, and logo development. We discuss issues related to translation and cultural adaptation, evaluation strategies, and we review lessons learned from the pilot phase of the project that involved older adults and public health centers (CS) in Florianopolis. One hundred older adults registered in six CS participated in the pilot study. They were randomly assigned into three different groups: "VAMOS" (n=33), traditional physical activity classes (n=35), and a control group (n=32). "VAMOS" is an educational program based on behavioral change principles that consists of 12 meetings. Based on an American evidence-based program ("Active Living Every Day"), "VAMOS" was translated and culturally adapted to the Brazilian context. A number of adjustments were made to the original American version of the program prior to conducting the pilot study. For example, the content of the lessons and homework were revised, we shortened the length of the lessons, as well as lowered the complexity of some of the materials. The results of the pilot study suggest that there was broad acceptance of the "VAMOS"program by the older adult participants. Also, interviews with administrative staff and health professionals working for the CS indicated a possibility and interest to continue to offer "VAMOS" as part of their regular programming for the community. In summary, "VAMOS" has great potential to be used with the Brazilian population. Adjustments are necessary for its utilization with other age groups and across different regions in Brazil.
Behavioral change; Older adult; Physical activity program; Public health centers
