The anonas' quantity at Brazilian main terminal markets is growing and is concentrated at CEAGESP - 61%. SIEM's data has shown a large supply growth of atemoya and soursop, 35% and 32% respectively, and a sweetsop's decrease - 20%, from 2011 to 2012 at CEAGESP. Atemoya (54%), soursop (41%) and sweetsop (5%) are the most important anonnas at CEAGESP terminal market. The origin is concentrated in the state of Bahia - soursop and sweetsop and atemoya from Minas Gerais and São Paulo. The study of the value differentiation causes, comparing atemoya batches of the same grade size, of maximum and minimum value, at the same day, has shown the size homogeneity as the most important characteristic for value differentiation. The best strategy to promote the value differentiation for the grower is to improve size selection - its visual homogeneity.
CEAGESP; soursop; sugar apple or sweetsop; atemoya; quality
