This article analyses the importance of press in the 1950's for the construction of a Brazilian new-based cinematographic culture. Studying this period is crucial to the understanding of the cinematographic aesthetics of the following decade, as well as the film production, circulation and reception fields. The object of the analysis are the cultural supplements of two newspaper - O Estado de S. Paulo and Jornal do Brasil - and a magazine - Revista de Cinema. Three aspects will be highlighted: the viewer/reader relationship, the place of criticism and the role of film libraries in the making of a literature culture.
supplements; cinematographic culture; criticism