Influence of the alignment of operators’ preferences on the use of managerial information^*,**

ABSTRACT

This article aimed to evaluate the influence of the alignment of operators’ preferences for aggregating or disaggregating on the use of managerial information. Although studies indicate that accounting information has the potential to support the decision-making process, they also point to its limited use. However, those studies have basically investigated aspects such as information received versus demanded, timeliness, and legal and corporate aspects. There remains the question of whether divergences in preferences regarding the way information is presented, between those who elaborate and those who use it, could also be an explanatory factor. Thus, this study sought to investigate, under the lens of Mental Accounting Theory (MAT), whether there are differences in operators’ preferences that help to explain the low use of accounting information to support the decision-making process. The relevance of this article lies in better understanding the reasons for the low use of accounting information to support the decision-making process, despite its contributive potential, seeking organizational continuity and prosperity. As an impact on the area, this article helps preparers to understand and contemplate users’ demands and preferences, resulting in greater use of information. The aim is for informed decisions to be taken without the influence of opportunisms, randomness, or the bias of whoever prepares the information. A quasi-experiment was operationalized with 1,074 students, 550 of accounting courses (preparers) and 524 of management courses (users) at four (public and private) universities in the south of Brazil. The study involves empirical, quantitative, descriptive, and applied research. For the data analysis, descriptive statistics, logistic regressions, and homogeneity analysis by means of alternating least squares (HOMALS) were used. In most of the scenarios, the operators (preparers and users) presented a preference for disaggregating the information, independently of whether they follow the assumptions of MAT or not. It was observed that the search for informational volume for more assertive decision making predominates over the psychological gains and the value function perceived by the individual. Those who prefer disaggregated information are willing to align/use accounting information for management.

Keywords:
alignment of preferences; accounting information; preparers and users; mental accounting theory