This study aimed to describe and analyze the policies and/or practices of people management in private institutions of higher education in the metropolitan region of Sao Paulo for research professors from the Graduate Courses of Management. This is an exploratory and qualitative study, in which eight institutions were surveyed and it approached the actors responsible for the Management of Graduate Courses in Business Administration, those in charge of HR and the research professor, totalizing 30 interviews. It used techniques of content analysis with the support of the Atlas IT 6.2. It was verified that the policies and/or practices of people management in the institutions surveyed seemed to be unconvincing in the light of the theoretical approaches referenced in this study. The deliberated strategic means for the Graduate Courses in Business Administration in this research follow objectives from the external environment without the concern for a strategic planning in people management that consider the researcher as the central element. However, it was observed that some people management's practices seemed to be contributive and distinguished from observed general practices such as attraction, retention and development of research professors.
Strategic People Management; Private Universities; Graduate in Business Administration; Researchers
