This article intends to do an analysis about the reception in Basic Health Units in the city of Rio de Janeiro, which by the means of techniques of systematic observation and semi-structured interview, built senses about the reception. Then, professionals consider reception as a technology for the increasing of the listening and the decreasing of the fragmentation of the cared one. However, in practice they build pilgrimage for the users in the pursuit of care and fragile teamwork to go along with the proposed reception. It' was noticed difficulty in incorporating in practice the concepts practice of longitudinality and coordination of the care, associated to the posture and involvement of professionals with the reception.
User embracement; Primary Health Care; Family Health Strategy