The premise of this article is the understanding that there is, among the Brazilians, the existence of a horizontal and disseminated environmental conscience that does not consist with a daily practical concern on the subject. That is, even faced with the diagnosis of a global ecological crisis or the growth limits of our current socio-economic standards, the individuals seem to act towards their self-destruction. The question is: what makes well-informed individuals, who were taught how and why to act correctly, choose not to do it? How do you explain this phenomenon? In this small article, we propose an approximation between the environment issue, with its irregularity between theory and practice, and the theoretical-methodological instruments proposed by Elster.
rationality; global ecological crisis; Elster
