All the Spanish Monarchs, which were ascended to the throne, were proclaimed in the Main Square of the New Spain's cities. This ritual, of Castilian origin, was made to demonstrate, in a public way, the loyalty to the new king, physically absent in the viceroyalty, but symbolically present thanks to the Art. Images, sounds and words were cleverly combined in each occasion making possible an effective propagandistic spectacle. In 1747 take place the oath by Fernando VI ceremonies, and in 1808 Ferndinand VII's. To compare both celebrations is quite interesting, because the first one coincides with the apogee of the colony, while seconds is celebrated in a serious political conjuncture of 1808. This analysis allows us to justify conclusions about the Mexican evolution of this celebration pattern and about the New Spain' subjects feelings about Monarchy.
Monarchy; Ceremony; Mexico
