Integrative review of the evaluation of health communication campaigns for HIV prevention in Latin American mass media^*

Revisão integrativa sobre avaliação das campanhas de comunicação em saúde para prevenção do HIV nos meios de comunicação da América Latina

An integrative review of the literature of the last thirty years on evaluations of HIV prevention strategies implemented in the mass media in Latin America was conducted. A total of 246 documents were identified, of which 12 met the selection criteria and 15 campaign evaluations were identified. The results indicate that the most commonly used message was to promote the use of condoms. Most evaluations focused on remembering the message of campaigns and media exposure. Only three yield results on knowledge assessments and two on attitudes to condom use; nine reported behavioral changes. In conclusion, there are few articles with evaluation results. The assessment of behaviors is increasingly taken into account. Pre-experimental evaluation designs are used.

Campaigns; HIV/Aids prevention; Social marketing; Health communication; Latin America