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Intercom: Revista Brasileira de Ciências da Comunicação

versão impressa ISSN 1809-5844

Resumo

RODRIGUEZ BRAVO, Ángel; MONTOYA VILAR, Norminanda  e  MAS MANCHON, Lluís. Integral communication plan for a specific economic sector in crisis: studycase of the community of fishermen in Corumbá (MS, Brazil). Intercom, Rev. Bras. Ciênc. Comun. [online]. 2011, vol.34, n.2, pp.93-116. ISSN 1809-5844.  https://doi.org/10.1590/S1809-58442011000200006.

In the Framework of a cooperation project between UAB1 and the UFMS2, the authors moved to the Brazilian State Mato Grosso do Sul to study the case of the fishermen community in the River Paraguay (mainly in Corumbá), which are suffering big crisis du to different economic, politic and environmental factors. It was detected an underlying problem of communication, that was approached by an ad-hoc Qualitative Methodology, based on the documental research of three scopes: a) paradigms of Organization and Corporate Communication, b) Historical and socioeconomic background and c) hardware and media contents. Simultaneously, it was developed a fieldwork base of 16 in-depth interviews and the direct observation of the place and environment in which this activity takes place. The results show that the productive and social crisis of the fishermen in Corumbá is connected to an eventual crisis in terms of organizational and use of media, and an Integral Communication Plan is proponed as hypothesis which testing may conduct to its implementation in the rest of communities in River Paraguay and the rest of the world.

Palavras-chave : In-depth interview; Functionalism; Business and Corporate Communications; Regional and area development.

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