<i>#StayAtHome</i>: Active Responsiveness in Institutional Political Propaganda in View of the Covid-19 Pandemic

Silva-Antunes, Paula Tatiana; Oliveira-Codinhoto, Gabriela Maria de; Santos, Aline Suelen

doi:10.1590/2176-457350095

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ARTICLES • Bakhtiniana, Rev. Estud. Discurso 16 (04) • Oct/Dec 2021 • https://doi.org/10.1590/2176-457350095 copy

#StayAtHome: Active Responsiveness in Institutional Political Propaganda in View of the Covid-19 Pandemic

Authorship SCIMAGO INSTITUTIONS RANKINGS

ABSTRACT

This research is in line with the postulates of the Bakhtin Circle regarding the dialogism of language, particularly, the active responsiveness assigned to any utterance in response to others. Within the scope of Dialogic Discourse Analysis, we propose an interface with some elements of the Functional Discourse Grammar for linguistic analysis of utterances. Our objective is to evaluate how the responsive attitude is established in the discourse of the Government of São Paulo in regard to statements by the Federal Government, in order to build an institutional policy in times of covid-19 pandemic. Through the analysis of two videos, we have found that the responsive attitude which the Government of the State São Paulo seeks to demonstrate does not necessarily configure attitudes of responsibility towards the less fortunate. However, it reaches its objective, which is to oppose to the Federal Government’s discourse guiding the attitudes of the population in the pandemic scenario.

KEYWORDS:
Dialogism; Active Responsiveness; Government Discourses; Pandemic

PLACE OF DISCUSSION IN THE TEXT	MOVE / STEP OF THE ANALYSIS	CONTENT APPROACHED
Introduction and Item 3	1st step of analysis - thematic content and concrete situation of the enunciation of the selected videos.	The covid-19 pandemic theme and social, historical and cultural aspects which motivated the creation of the videos #BrazilCanNotStop and #StayAtHome.
Item 3	2nd step of analysis - compositional construction: structural and discursive characteristics of the videos	Aspects related to the structuring, authorship and target audience of the videos #BrazilCanNotStop and #StayAtHome; place of publication and dissemination of the videos.
Item 4	3rd step of analysis - language style present in the discursive genres in question (analysis of linguistic and multisemiotic elements).	Linguistic and multisemiotic aspects of the videos #BrazilCanNotStop and #StayAtHome, considering the elements of the second video in contrast with the first, in order to center the analysis on the active responsiveness observed in video 2 in response to video 1.

Scenes / Video time	Language transcription
1, 2 e 3 0”-06”	E1 For the nearly 40 million self-employed ones, #BrazilCanNotStop.²³ 23 From the original Portuguese version: E1 Para os quase 40 milhões de autônomos, #oBrasilNãoPodeParar. E2 Para os ambulantes, engenheiros, feirantes, arquitetos, pedreiros, advogados, professores particulares e prestadores de serviço em geral, #oBrasilNãoPodeParar. E3 Para os comerciantes do bairro, para os lojistas do centro, para os empregados domésticos, para milhões de brasileiros, #oBrasilNãoPodeParar. E3 Para os comerciantes do bairro, para os lojistas do centro, para os empregados domésticos, para milhões de brasileiros, #oBrasilNãoPodeParar. E5 Para dezenas de milhões de brasileiros assalariados, e suas famílias, seus filhos e seus netos, seus pais e seus avós, #oBrasilNãoPodeParar. E5 Para dezenas de milhões de brasileiros assalariados, e suas famílias, seus filhos e seus netos, seus pais e seus avós, #oBrasilNãoPodeParar. E7 Para quem defende a vida dos brasileiros e as condições para que todos vivam com qualidade, saúde e dignidade, o Brasil definitivamente não pode parar. E8 Pátria Amada Brasil. Governo Federal.
4, 5, 6, 7 e 8 7”-19”	E2 For street vendors, engineers, marketers, architects, bricklayers, lawyers, private teachers and service providers in general, #BrazilCanNotStop.
9, 10 e 11 20”-29”	E3 For neighborhood merchants, downtown retailers, domestic employees, millions of Brazilians, #BrazilCanNotStop.
12, 13 e 14 30”-38”	E4 For all companies that are stopped and that will end up having to close their doors or fire employees, #BrazilCanNotStop.
15, 16 e 17 39”-49”	E5 For tens of millions of salaried Brazilians, and their families, their children and grandchildren, their parents and grandparents, #BrazilCanNotStop.
18, 19, 20, 21 e 22 50”-1’07”	E6 For the millions of patients with the most diverse diseases and the heroic health professionals who care for them, for the Brazilians infected with the Coronavirus, for all who depend on care and the arrival of medicines and equipment, #BrazilCanNotStop.
23 e 24 1’08”- 1’19”	E7 For those who defend both the lives of Brazilians and the conditions of quality, healthy and dignifying lives to anyone, Brazil definitely cannot stop.
25 1’20”- 1’27”	E8 Beloved Fatherland Brazil. Federal Government

Video Scenes/Video time	Language transcription
1, 2, 3, 4 e 5 01”-10”	E1 AGAINST CORONAVIRUS, FOLLOW WHAT PANDEMIC EXPERTS SAY: STAY AT HOME.³¹ 31 From the original Portuguese version: E1 CONTRA O CORONAVÍRUS, SIGA O QUE DIZEM OS ESPECIALISTAS EM PANDEMIA: FIQUE EM CASA. E2 O QUE DIZEM OS GOVERNANTES EUROPEUS QUE ESTÃO ENFRENTANDO A PANDEMIA: FIQUE EM CASA. E3 O QUE DIZ O PRESIDENTE DOS ESTADOS UNIDOS, QUE ANTES DIZIA PARA TODOS IREM TRABALHAR: FIQUE EM CASA. E4 SIGA O QUE DIZ A ORGANIZAÇÃO MUNDIAL DA SAÚDE: FIQUE EM CASA. E5 A ECONOMIA A GENTE TRABALHA E RECUPERA. A VIDA DE QUEM A GENTE AMA NÃO DÁ PARA RECUPERAR. E6 #FiqueEmCasa E7 #FiqueEmCasa SAIBA MAIS EM WWW.SAOPAULO.GOV.BR/CORONAVIRUS E8 SÃO PAULO GOVERNO DO ESTADO Secretaria de Saúde E9 SÃO PAULO GOVERNO DO ESTADO ESTADO DE RESPEITO
6, 7, 8 e 9 11”-19”	E2 WHAT THE EUROPEAN LEADERS ARE SAYING, WHO ARE FACING THE PANDEMIC: STAY AT HOME.
10, 11, 12 e 13 20”-29”	E3 WHAT THE PRESIDENT OF THE UNITED STATES, WHO USED TO TELL EVERYONE TO GET TO WORK, NOW SA YS: STAY AT HOME.
14, 15 e 16 30”-37”	E4 FOLLOW WHAT THE WORLD HEALTH ORGANIZATION SAYS: STAY AT HOME.
17, 18, 19 e 20 38”-48”	E5 THEY SAY: THE ECONOMY, WE WORK FOR AND RECOVER IT. THE LIFE OF WHOM WE LOVE CANNOT BE RECOVERED.
21, 22, 23 49”-50”	E6 #Stay At Home
24 51”-54”	E7 #Stay At Home LEARN MORE AT: www.saopaulo.gov.br/coronavirus
25 55”-57”	E8 SÃO PAULO STATE GOVERNMENT Health Secretary
26 58”-01’	E9 SÃO PAULO STATE GOVERNMENT STATE OF RESPECT

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