AGGRESSIVE INVESTOR BEHAVIOR IN THE ERA OF SOCIAL MEDIA: A GENDERED PERSPECTIVE

Comportamiento del inversor agresivo en la era de redes sociales: Perspectiva de género

ABSTRACT

This study explores the relationship between social media influencers (SMIs), overconfidence (OC), and aggressive investor behavior (AIB), with a particular focus on gender differences, addressing the limited research on this topic. Using data from 420 investors in Indonesia, collected through a questionnaire and analyzed using structural equation modeling, this research examines three key objectives: the direct effect of SMIs and OC on AIB, the mediating role of OC, and the moderating effect of SMIs across genders. The results reveal that both SMIs and OC significantly influence AIB for both men and women, with OC serving as a mediator. Notably, the effect of SMIs on OC, which in turn drives AIB, is stronger among women than men. These findings contribute to the advancement of financial behavior theory and market microstructure theory by clarifying the role of SMIs and OC in shaping AIB. Beyond theoretical contributions, the results also highlight potential social impact in the Global South, particularly for female investors, who may experience financial losses and increased household-level economic stress, with broader potential to deepen existing socio-economic inequalities.

Keywords:
aggressive investor; overconfidence; social media influencer; market microstructure theory; behavioral finance.