This paper analyzes love/sexual pedagogies produced by the media culture, specifically in a dating show called Fica comigo aired by MTV. The target public of this show, like all the programs on MTV, is young people. It is directed to youths that search for a boyfriend or girlfriend. Those who attempt to meet a partner in the show are called sweethearts. Those who compete for a sweetheart are called interested candidates. The present work aims at examining Fica comigo critically, from the following questions: How is a love/sexual pedagogy constituted in this show? Which rituals, languages, behaviors, and practices are working in the meetings of young people in Fica comigo? What could the show suggest about love/sexual practices of youths in contemporaneity?
Youth; Sexuality; Media