This paper presents some of the results of a ms degree research that examined the representations of the rural world by the adds of the magazine Globo Rural in the 1980s, 1990s and 2000s. This work presents the shapes, tipes, classes and the discourse of advertising in the magazine that contribute for representations of the rural world built by its adds. After analyzing 384 ads, it was concluded that advertising changes over time and represented the plurality of identities of the new rural world and the social changes suffered by rural areas.
Social representations; Advertising rural; Globo Rural Magazine; Publicity discourse
