A reflexive methodology for de-westernizing the subfield of Latin American Organizational Communication

Vásquez, Consuelo; Burgueño, Roberto; Lima, Gabriela Rabello de; Queiroz, Marcela Marques de

doi:10.1590/1809-58442022110en

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Articles • Intercom, Rev. Bras. Ciênc. Comun. 45 • 2022 • https://doi.org/10.1590/1809-58442022110en copy

A reflexive methodology for de-westernizing the subfield of Latin American Organizational Communication

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

This paper aims to develop a reflexive methodology to explore the production of knowledge of the subfield of Organizational Communication research, considering the contextual, institutional, and cultural realities of the Latin American region. For this purpose, responding to the recent calls to de-westernized Communication, this paper adopted a “bottom-up” approach, which favors the realities experienced by Latin American Organizational Communication researchers and scholars. The proposed methodology provides a model that can serve as an example to de-westernize knowledge production in related fields.

Keywords
Organizational Communication; Latin America; De-Westernizing; Methodology

Research matrix
Concepts and Theories	Dimensions	Variables
Academic knowledge production: this includes academics’ work product, research and pedagogy, as well as their working conditions.	Types of production and means of dissemination	Research papers, essays, interviews, lectures, case studies, opinion articles, manuals, etc.
	Context of production	Funded or unfunded research, national/international collaboration, institutional support, co-citations, etc. courses taught, degree, research center, the existence of a body in the academic unit that arbitrates research, etc.
	Output evaluation measures	Institutional requirements, etc.
	Work conditions	Work conditions
OC - considered as an academic subfield of Communication	OC themes (Angel; Marroquín;Vásquez, 2017ANGEL, A.; MARROQUÍN, L.; VÁSQUEZ, C. O campo da comunicação organizacional na América Latina: uma revisão crítica de sua produção intelectual acadêmica. Organicom, v. 14, n. 26, p. 273-289, 2017.)	New technologies, reputation, social responsibility/sustainability, strategic communication/political communication, advertising and marketing, public relations, Dircom, organizational culture, corporate communication
	OC metaphors (Putnam; Phillips; Chapman,l 1986PUTNAM, L. L.; PHILLIPS, N.; CHAPMAN, P. Metaphors of communication and organization. In: CLEGG, S. R.; HARDY, C.; NORD, W. R. (ed.). Managing organizations: current issues. Thousand Oaks: SAGE Publications, 1999. p. 125-158.; Angel; Marroquín; Vásquez, 2017ANGEL, A.; MARROQUÍN, L.; VÁSQUEZ, C. O campo da comunicação organizacional na América Latina: uma revisão crítica de sua produção intelectual acadêmica. Organicom, v. 14, n. 26, p. 273-289, 2017.)	Conduit, lens, network, performance, symbol, voice, discourse
	OC discourses (Deetz, 2001DEETZ, S. Conceptual foundations. In: JABLIN, F.; PUTNAM, L. L. (ed.). The new handbook of organizational communication. Thousand Oaks: Sage Publications, 2001.; Angel; Marroquín; Vásquez, 2017)	Normative, interpretative, critical, dialogical, constitutive
	OC status: institutionality, peer recognition, etc (Bourdieu, 1984BOURDIEU, P. Cuestiones de sociología. Madrid: Itsmo, 1984.)	Teaching level (graduate, master’s), specific discipline, research in the subfield, member of a OC association
Latin American perspective	Latin American communication studies critical tradition
	Characteristics of the LA tradition in OC (Marques de Melo, 1999MARQUES DE MELO, J. Paradigmas da escola latino-americana de comunicação. Revista Latina de Comunicación Social, n. 19, p. 1-11, 1999.; Vásquez; Marroquín; Angel, 2018VÁSQUEZ, C.; MARROQUÍN, L.; ANGEL, A. In search of a latin american approach to organizational communication: a critical review of scholarship (2010-2014). Communication Theory, v. 28, n. 2, p. 155-179, 2018.)	Theoretical blending, Methodological hybridization, positioning, consideration of extra-national or regional (LA) dimensions; ethical and political role of the researcher as a change agent, orientation to practice
	Locus of enunciation (Villanueva, 2016VILLANUEVA, E. T. La comunicación en clave latinoamericana. Chasqui. Revista Latinoamericana de Comunicación, n. 132, p. 23-36, 2016.)
	National (local) and contemporary particularities (Navarro, 1999NAVARRO, R. F. La investigación de la comunicación en América Latina: condiciones y perspectivas para el siglo XXI. Oficios Terrestres, n. 56, p. 52-67, 1999.)
	Epistemologies of the South (Santos, 2011SANTOS, B. S. Epistemologías del Sur. Revista Internacional de Filosofía Iberoamericana y Teoría Social, Utopía y Praxis Latinoamericana, n. 54, p. 17-39, 2011.)	Local knowledge, epistemicide, multiculturalism, cultural appropriation/domination
Research’s main goals 1. To map the production of academic knowledge on OC in Latin America. 2. To establish scientific criteria and analytical frameworks that correspond to the reality of the context of academic knowledge production on OC in Latin America. 3. To explore the thesis that there is a Latin American OC perspective.

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[1] Consuelo Vásquez

Full Professor of Organizational Communication in the Department of Social and Public Communication at the Université du Québec à Montréal. Her research interests include ethnography, the communicative constitution of organizations, and epistemologies of the South. She coordinates the research project “Mapeando la Comunicación Organizacional en América Latina” (Mapping Latin America Organizational Communication). She is co-founder of the Groupe de recherche sur la communication organisante (RECOR) and the Red Latinoamericana de Investigación en Comunicación Organizacional (RedLAco). E-mail: vasquez.consuelo@uqam.ca.