Content or Money? Differences between communication policies of Dilma and Temer governments in Brazil

Abstract

It describes an applied study about the possible uses of virtual reality technology in the consumption of informative content, within the recent theme called immersive journalism. The work is based on the need of big newsrooms to adapt the delivery channels of their products to the situation of fragmentation of their traditional audiences and cultural changes already identified in the media consumption habits of the new generations. The project, still in progress, is based on theoretical update and development of a prototype for experimentation and evaluation, via questionnaire, addressing six areas related to usability and fundamental concepts of immersion and presence. Among the results already obtained, the propensity to physical discomfort and the need for more intuitive interfaces to enrich the experience of use were highlighted.

Keywords
Immersive journalism; Virtual reality; Digital Interfaces; Immersion; Presence