ABSTRACT
This paper analyzes the construction in the news of Frida Sofía, the non-existent girl who became the symbol of hope of the earthquake that hit Mexico City on September 19, 2017. The analysis focuses on the coverage carried out by Televisa’s news; the development of the journalistic work and the role of the media around the case. The investigation is based on the review of the documental, audiovisual and journalistic available material about this news. It concludes that the mass media structures the news agenda in order to modify postures and behaviors regarding the social agenda; in this case, they captured the attention of an entire country with the ghost of a girl and her rescue, building a media myth.
Keywords:
media; news; myth; earthquake; Mexico