This paper presents the university-industry interaction process through which the Federal University of Rio Grande do Sul (UFRGS) is under the responsibility of the Secretary for Technological Development (SEDETEC). The purpose this article was to identify quality demands of the interaction process between UFRGS and partner companies, as well as to propose improvements to this process. Demands were identified through market research and then analyzed by means of the Quality Function Deployment (QFD), which provides insights for quality improvements. We then propose improvement actions to SEDETEC. Main results identify the quality demanded by the corporative segment, evaluate requirements and actions to achieve such quality demands, and propose improvement guidelines to the services provided by SEDETEC. Such improvements include a more dynamic communication system, a new set of indices for performance measurement, and procedures for analyzing market reaction due to the developed technologies.
University-Industry Interaction; Technological Transfer Office; QFD
