Based on the post-structuralism perspective, more specifically, on the theoretical field of Gender Studies and Cultural Studies, the purpose of this article is to analyse the gender representations that were produced and reproduced by Terra website about athletes that participated in the Beijing Olympic Games. All text and images published in the sections "Last News" and "Photos" during the seventeen days of the competition were collected. The empirical sources consisted of sports news and images and was analysed using the Foucalt´s analyses of discourse. Based on the analysis, it was possible to realize that Terra website has shown different masculinities and femininities which generated a "gender game" in which different ways of being an athlete were represented.
cultural studies; media; gender; olympic games
