Brazilian scenario, where the country won the right to host the two biggest events of sports competition, the soccer World Cup in 2014 and the Olympics in 2016, the relationship between sports and media will surely be intensified, and thus we must be careful not just be passive consumers of media information. The search for understanding about this relationship, this study aimed to reflect on the media agenda-setting for the soccer World Cup in 2014, so, the research investigated the newscasts Fantastic Sports (Rede Record) and Sports Spectacular (Rede Globo) during the month of April 2010.
Media; World Cup 2014; Schedule; Physical Education