Acessibilidade / Reportar erro

Structure and concentration of the global sheep meat market

ABSTRACT

The objective of this study was to examine the structure and competitiveness of the global sheep meat market using econometric indices (Balassa's revealed comparative advantage, relative position market [RPM], relative export advantage [RXA], imported specialization index [RMA], relative trade advantage [RTA], and net export index [NEI]), as well as sheep meat production, structure, consumption, and trade volume for 151 countries with sustained participation in the global trade market for sheep meat from 2003 to 2013. A hierarchical cluster analysis was used to classify countries. We observed that structure, production, and imports of sheep meat were unconcentrated, e.g., there is no country dominating for those indices; in contrast, the export market was highly concentrated with a duopolistic structure. For trade competitiveness, New Zealand, the Republic of Macedonia, and Sudan were competitive and specialized, while New Zealand and Australia were dominant in the international trade market. The global sheep meat market has become more concentrated, as it has developed as a specialized market. Therefore, there is a need for a holistic vision and understanding of the global sheep meat market so that its impact on farmers can be foreseen.

Keywords:
Balassa's index; HHI; revealed comparative advantage; trade

Introduction

Sheep meat production is reported in 188 countries, and this meat is primarily consumed on special occasions (de Andrade et al., 2016de Andrade, J. C.; Sobral, L. A.; Ares, G. and Deliza, R. 2016. Understanding consumers’ perception of lamb meat using free word association. Meat Science 117:68-74. https://doi.org/10.1016/j.meatsci.2016.02.039
https://doi.org/10.1016/j.meatsci.2016.0...
) and for religious purposes, e.g., the Muslim population (Montossi et al., 2013Montossi, F.; Font-i-Furnols, M.; del Campo, M.; San Julián, R.; Brito, G. and Sañudo, C. 2013. Sustainable sheep production and consumer preference trends: Compatibilities, contradictions, and unresolved dilemmas. Meat Science 95:772-789. https://doi.org/10.1016/j.meatsci.2013.04.048
https://doi.org/10.1016/j.meatsci.2013.0...
). In 2017, more than 567 million sheep were slaughtered around the world (FAO, 2019), and sheep meat is an important product in the global meat market (Hejazi et al., 2019Hejazi, M.; Marchant, M. A.; Zhu, J. and Ning, X. 2019. The decline of U.S. export competitiveness in the Chinese meat import market. Agribusiness 35:114-126. https://doi.org/10.1002/agr.21588
https://doi.org/10.1002/agr.21588...
), with an expanding demand satisfied by imported meat (Firetti et al., 2018Firetti, R.; Alberti, A. L. L.; Zundt, M.; Santos, A. O.; Rego, F. C. A. and Astolphi, J. L. L. 2018. Sheep meat commercialization in the retail market in Brazilian cities. Revista Brasileira de Zootecnia 47:e20160354. https://doi.org/10.1590/rbz4720160354
https://doi.org/10.1590/rbz4720160354...
). For decades, Australia and New Zealand have been the major players in the global sheep export market (Boutonnet, 1999Boutonnet, J. P. 1999. Perspectives of the sheep meat world market on future production systems and trends. Small Ruminant Research 34:189-195. https://doi.org/10.1016/S0921-4488(99)00072-3
https://doi.org/10.1016/S0921-4488(99)00...
; Colby, 2015Colby, L. 2015. World sheep meat market to 2025. Agriculture and Horticulture Development Board/International Meat Secretariat, Paris, France.), and China the major importer (Colby, 2015Colby, L. 2015. World sheep meat market to 2025. Agriculture and Horticulture Development Board/International Meat Secretariat, Paris, France.), as a result of bilateral free-trade agreements with Australia in 2015, with New Zealand in 2008, and with Chile in 2003, reducing its dependence on imports from other counties (Hejazi et al., 2019Hejazi, M.; Marchant, M. A.; Zhu, J. and Ning, X. 2019. The decline of U.S. export competitiveness in the Chinese meat import market. Agribusiness 35:114-126. https://doi.org/10.1002/agr.21588
https://doi.org/10.1002/agr.21588...
). In the global sheep meat industry, the level of corporate expansion and market power among meat industry companies seems lower than for other species, in which large private companies both operate in and sell to multiple countries (Belk et al., 2014Belk, K. E.; Woerner, D. R.; Delmore, R. J.; Tatum, J. D.; Yang, H. and Sofos, J. N. 2014. The meat industry: Do we think and behave globally or locally? Meat Science 98:556-560. https://doi.org/10.1016/j.meatsci.2014.05.023
https://doi.org/10.1016/j.meatsci.2014.0...
).

In an industry, market structure and conduct are related; thus, a more atomistic structure is preferable to a monopolistic structure. As an industry becomes more concentrated, companies have enough power and resources to influence the market, reducing the its competitive performance (Ipek and Ipek, 2018Ipek, E. and Ipek, O. 2018. Market structure of the Turkish pharmaceutical industry. Business & Economics Research Journal 9:449-462. https://doi.org/10.20409/berj.2018.116
https://doi.org/10.20409/berj.2018.116...
). This phenomenon is known as the structure-conduct-performance paradigm (Yi et al., 2018Yi, C. S.; Radam, A.; Hassan, A. and Shamsudin, M. N. 2018. Market structure of Malaysian palm oil refining industry. Asian Academy of Management Journal 23:125-141. https://doi.org/10.21315/aamj2018.23.2.6
https://doi.org/10.21315/aamj2018.23.2.6...
). Several studies regarding market structure and competitiveness at the global trade level exist (Pereira et al., 2013Pereira, P. R. R. X.; Barcellos, J. O. J.; Gründling, R. D. P.; Canozzi, M. E. A.; McManus, C. and Lopes, R. B. 2013. Chilled boneless beef international trade: a cluster analysis. Revista Brasileira de Zootecnia 42:220-230. https://doi.org/10.1590/S1516-35982013000300010
https://doi.org/10.1590/S1516-3598201300...
; Chatellier, 2017Chatellier, V. 2017. Trade in live cattle and beef meat at world and EU levels: Productive and commercial trajectories for the main countries involved. Productions Animales 30:199-218.), yet there are no studies that focus on sheep meat. Trade competitiveness is the comparative advantage measured by export and import indices (Latruffe, 2010Latruffe, L. 2010. Competitiveness, productivity and efficiency in the agricultural and agri-food sectors. OECD Food, Agriculture and Fisheries Papers No. 30. OECD Publishing, Paris. https://doi.org/10.1787/5km91nkdt6d6-en
https://doi.org/10.1787/5km91nkdt6d6-en...
).

There are several indices available for measuring trade competitiveness and specialization: Balassa's revealed comparative advantage (RCA) (Bojnec and Fertő, 2015Bojnec, Š. and Fertő, I. 2015. Agri-food export competitiveness in European Union Countries. Journal of Common Market Studies 53:476-492. https://doi.org/10.1111/jcms.12215
https://doi.org/10.1111/jcms.12215...
), the relative position market (RPM) index (Lafay, 1987Lafay, G. 1987. Avantage comparatif et compétitivité. Commerce International 29:39-52.), the relative export advantage (RXA) (Vollrath, 1991Vollrath, T. L. 1991. A theoretical evaluation of alternative trade intensity measures of revealed comparative advantage. Weltwirtschaftliches Archiv 127:265-280. https://doi.org/10.1007/BF02707986
https://doi.org/10.1007/BF02707986...
), and the net export index (NEI) (Balassa and Bauwens, 1988Balassa, B. and Bauwens, L. 1988. Changing trade patterns in manufactured goods: An econometric investigation. North Holland, Amsterdam, The Netherlands.). Relying exclusively on one index might lead to misconceptions regarding a country's comparative advantage; therefore, it is common to use complementary indices.

The objective of this investigation was to examine the structure and competitiveness of the global sheep meat market using econometric indices for 151 countries with sustained participation in the global trade market for sheep meat, from 2003 to 2013. Results revealed the need for a holistic vision and understanding of the global sheep meat market so that its impact on farmers can be foreseen.

Material and Methods

Data on sheep meat production (SMP) in tons (the items of the FAO database used were: 867, 977, 1017, 1035, 1038, 1058, 1069, 1073, 1080, 1097, 1108, 1141, 1163, 1164, and 1666), exports (ESM), and imports (ISM) were retrieved from the Food and Agriculture Organization of the United Nations (FAO, 2019) for all nations, for the 2003 to 2013 period. “World data” included the total world trade of all goods. Data for each country's total trade was obtained from the World Trade Organization (WTO, 2017).

The per capita consumption index (PC) of each country was calculated as the mean consumption of sheep meat per person (kg/year). Data regarding population were also retrieved from the FAO (2019). The average annual growth rate for meat production (SMPAGR) and the average annual per capita consumption (PCAGR) were also calculated, as they were considered indicators of stability in production and consumption per country. The definitions of both follow:

Annual growth rate for sheep meat production (PAGR):

(1) P A G R = [ S M P k + 1 S M P k S M P k ] × 100

in which SMPk+1 (k = 1,…,10) represents the sheep meat production for the present year, and SMPk the sheep meat production for the previous year of country j.

Average annual growth rate for sheep meat production (SMPAGR):

(2) S M P A G R j = k = 1 9 P A G R k 9

in which PAGR represents the annual growth rate for the sheep meat production of the country j from year differences (k = 1,…,9).

Per capita consumption (PC) was calculated as:

(3) P C j = ( S M P j + I S M j ) E S M j P o p j

in which SMP represents production, ISM imports, and ESM exports of sheep meat, and Pop the number of inhabitants for country j.

Annual growth rate of per capita consumption (PCA):

(4) P C A = [ P C k + 1 P C k P C k ] × 100

in which PCk+1 represents the per capita consumption of the present year, and PCk the per capita consumption of the previous year of the country j.

Average annual growth rate of the per capita consumption (PCAGR):

(5) P C A G R j = k = 1 9 P C A k 9

in which PCA represents the annual growth rate of the per capita consumption of the country j from year differences (k=1,…,9).

The Herfindahl-Hirschman Index (HHI), is a structure index, a statistical measure of market concentration, which is defined as follows:

(6) H H I = i = 1 n ( M S i ) 2

in which MSi is the market share of the country i and n are the countries in the market. The market share was calculated with the SMP of each country (Greco, 2000Greco, A. N. 2000. Market concentration levels in the U.S. consumer book industry: 1995-1996. Journal of Cultural Economics 24:321-336. https://doi.org/10.1023/A:1007654222498
https://doi.org/10.1023/A:1007654222498...
).

Several competitiveness indices were used: RCA, RPM, RXA, RMA, RTA, and the NEI index. The RCA index is defined as the ratio of a country's exports of a particular commodity to its share of total merchandise exports (Balassa and Bauwens, 1988Balassa, B. and Bauwens, L. 1988. Changing trade patterns in manufactured goods: An econometric investigation. North Holland, Amsterdam, The Netherlands.):

(7) R C A = x i j i x i j x x j i x i for i = 1 , 2 , , I ; j = 1 , 2 , , J .

in which Xij represents the exports of product j of country i, ∑i Xij represents the total exports of country i, ∑i Xj represents the exports of product j in the world, and ∑i Xi represents the total world exports.

The RPM index is used to determine the position that a nation holds regarding the global trade of a product. It is calculated as follows:

(8) R P M i j = 100 [ X i j M i j X i w + M i w ]

in which X represents the exports and M represents the imports of a product (i) of country j or world trade (w).

The indices RXA, imported specialization index (RMA; which considers imports, thereby avoiding the double counting issue), and relative trade advantage (RTA) (which is the difference between the RXA and RMA) were also considered (Vollrath, 1991Vollrath, T. L. 1991. A theoretical evaluation of alternative trade intensity measures of revealed comparative advantage. Weltwirtschaftliches Archiv 127:265-280. https://doi.org/10.1007/BF02707986
https://doi.org/10.1007/BF02707986...
; Bojnec and Fertő, 2009Bojnec, Š. and Fertő, I. 2009. Agro-food trade competitiveness of Central European and Balkan countries. Food Policy 34:417-425. https://doi.org/10.1016/j.foodpol.2009.01.003
https://doi.org/10.1016/j.foodpol.2009.0...
). A set of commodities included all exported/imported meats except for sheep (Bojnec and Fertő, 2015Bojnec, Š. and Fertő, I. 2015. Agri-food export competitiveness in European Union Countries. Journal of Common Market Studies 53:476-492. https://doi.org/10.1111/jcms.12215
https://doi.org/10.1111/jcms.12215...
) and was used to calculate these indices using the following equations:

(9) R X A = x i j j x n j i x i r n r x n r
(10) R M A = M i j j M n j i M i r n r M n r

in which X represents the exports and M represents the imports of sheep meat (i) of country j, n represents the rest of the meats, and r represents the rest of the countries.

The RTA index, which considers exports and imports simultaneously, is calculated as follows:

(11) R T A = R X A R M A

To assess competitiveness based on exports and imports, the NEI was calculated. This index considers a nation's trade balance divided by the total value of trade (Banterle and Carraresi, 2007Banterle, A. and Carraresi, L. 2007. Competitive performance analysis and European Union trade: The case of the prepared swine meat sector. Acta Agriculturae Scandinavica, Section C - Food Economics 4:159-172. https://doi.org/10.1080/16507540701597048
https://doi.org/10.1080/1650754070159704...
):

(12) N E I i j = ( X i j M i j ) ( X i j + M i j )

in which X represents the exports and M represents the imports of product (i) of country j.

To better understand the indices, it should be considered that if country i's market share in product j's export market is larger than its market share in the world export market, then the RCA is >1, and this country has a revealed comparative advantage in producing product j. Otherwise, when the RCA is <1, then the country possesses a comparative disadvantage in product j (Lee, 2011Lee, J. 2011. Export specialization and economic growth around the world. Economic Systems 35:45-63. https://doi.org/10.1016/j.ecosys.2010.11.002
https://doi.org/10.1016/j.ecosys.2010.11...
). In the case of the RPM index, the higher its value, the greater the position a nation has in the global market (Thomé and Soares, 2015Thomé, K. M. and Soares, A. B. P. 2015. International market structure and competitiveness at the malted beer: from 2003 to 2012. Agricultural Economics (Czech Republic) 61:166-178. https://doi.org/10.17221/189/2014-AGRICECON
https://doi.org/10.17221/189/2014-AGRICE...
; Magaña Magaña et al., 2017Magaña Magaña, M. A.; Sanginés García, J. R.; Lara y Lara, P. E.; Salazar Barrientos, L. L. and Leyva Morales, C. E. 2017. Competitividad y participación de la miel mexicana en el mercado mundial. Revista Mexicana de Ciencias Pecuarias 8:43-52. https://doi.org/10.22319/rmcp.v8i1.4304
https://doi.org/10.22319/rmcp.v8i1.4304...
). Values greater than 100 for the RXA and RMA indices reveal the country's specialization in exports/imports for that sector, in this case, the meat sector. In contrast, values lower than 100 indicate that the country is not specialized in that sector, and no comparative advantage is revealed (Banterle and Carraresi, 2006Banterle, A. and Carraresi, L. 2006. International trade and competitiveness analysis in the European Union: The case of prepared meat sector. p.3-19. In: 98th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspectives’. EAAE, Chania, Crete, Greece.). Therefore, if RTA is >0, then a relative trade advantage is revealed; RTA = 0 refers to all those countries at a break-even point without a relative trade advantage or a relative trade disadvantage, and RTA<0 indicates a relative trade disadvantage (Bojnec and Fertő, 2015Bojnec, Š. and Fertő, I. 2015. Agri-food export competitiveness in European Union Countries. Journal of Common Market Studies 53:476-492. https://doi.org/10.1111/jcms.12215
https://doi.org/10.1111/jcms.12215...
). Finally, with regard to the NEI, values are between −1 (if a nation only imports) and +1 (if a nation only exports), and zero means equality (Banterle and Carraresi, 2007Banterle, A. and Carraresi, L. 2007. Competitive performance analysis and European Union trade: The case of the prepared swine meat sector. Acta Agriculturae Scandinavica, Section C - Food Economics 4:159-172. https://doi.org/10.1080/16507540701597048
https://doi.org/10.1080/1650754070159704...
).

It is assumed that the presence of substantial and sustained exports and participation in the market are better indicators; therefore, only countries with complete data for the analyzed period were considered; information for 151 countries was retained. Due to data variability, the mean value for the analyzed period was used for all variables (Lee, 2011Lee, J. 2011. Export specialization and economic growth around the world. Economic Systems 35:45-63. https://doi.org/10.1016/j.ecosys.2010.11.002
https://doi.org/10.1016/j.ecosys.2010.11...
).

To understand competitiveness, a cluster analysis was performed, considering trade indices, as well as sheep meat data for production, consumption, and trade. A total of 12 variables were used for the statistical analyses (Table 1). The HHI index was excluded from this analysis due to the high level of correlation with the indices RCA (r = 0.939, P<0.01) and RPM (r = 0.895, P<0.01). A hierarchical cluster analysis in accordance with Ward's method using the squared Euclidean distance was used to classify the countries into different clusters; statistical analyses were performed using SAS (Statistical Analysis System, version 9.4). Cluster analysis is common for this type of research (Pereira et al., 2013Pereira, P. R. R. X.; Barcellos, J. O. J.; Gründling, R. D. P.; Canozzi, M. E. A.; McManus, C. and Lopes, R. B. 2013. Chilled boneless beef international trade: a cluster analysis. Revista Brasileira de Zootecnia 42:220-230. https://doi.org/10.1590/S1516-35982013000300010
https://doi.org/10.1590/S1516-3598201300...
). The number of clusters was determined based on an R2>0.8 (SAS, 1989).

Table 1
Variables used for the hierarchical cluster analysis

Although the technique enables the grouping of countries based on their characteristics (Latruffe, 2010Latruffe, L. 2010. Competitiveness, productivity and efficiency in the agricultural and agri-food sectors. OECD Food, Agriculture and Fisheries Papers No. 30. OECD Publishing, Paris. https://doi.org/10.1787/5km91nkdt6d6-en
https://doi.org/10.1787/5km91nkdt6d6-en...
), these groups needed to be validated. Therefore, data were subjected to analysis of variance (MANOVA) and mean comparison was performed using Tukey's test at 5% (statistical analysis was performed using SPSS 22.0 for Windows®, SPSS Inc., Chicago, IL, USA); this procedure also allowed for the profiling of the resulting groups.

Results

During the study period, 188 countries reported producing sheep meat, 184 reported importing sheep meat, and 118 reported exporting sheep meat, yet only 151 countries had substantial and sustained exports and participation in the market. Hence, only 151 can be considered participants in the global sheep meat market or production. The top five countries concentrated 45% of the global sheep meat production (China, Australia, New Zealand, Iran, and the United Kingdom), 50% of the imports (France, United Kingdom, USA, China, and Saudi Arabia), and 75% of the exports (New Zealand, Australia, United Kingdom, Ireland, Belgium) (Table 2). The mean HHI value for the global export market was 2,473, but it was over 2,500 for half of the period.

Table 2
Market share of the top five countries (%) and Herfindahl-Hirschman index (HHI) for the sheep meat market (production, import, and export), 2003-2013

A total of 12 clusters were obtained by the hierarchical analysis; eight had more than one country (Table 3). New Zealand (CL 10), the Republic of Macedonia, and Sudan (CL 8) were the most competitive countries as they had a competitive advantage in five indices (RCA, RPM, RXA, RTA, and NEI), with New Zealand dominating the international export market (ESM) (Table 4). Algeria and Libya (CL 6) had a competitive advantage for sheep meat imports (only RMA). The clusters with competitive advantages in four indices can be divided into two subgroups: the country that was not specialized in exporting sheep meat (Australia, CL 9) and the countries that had a competitive advantage in trade but did not have relevance at the international trade level (Argentina, Bulgaria, Chile, Colombia, India, Iran, Ireland, Kyrgyzstan, Kenya, Republic of Moldova, Namibia, Netherlands, Pakistan, Paraguay, Romania, Slovakia, Spain, Turkey, Uruguay, Zambia, CL 3).

Table 3
Clusters created based on sheep meat competitiveness, production, consumption, and trade
Table 4
Competitive advantage indices, consumption, and sheep meat market: production, import, and export by cluster

The cluster with a competitive advantage in two indices (RCA and RTA) was made up of countries that import more than what they export in sheep meat but which still have a revealed comparative advantage in producing sheep meat (Faroe Islands, Iceland, Kuwait, Mongolia, Qatar, CL 4). One cluster had a competitive advantage in one index (RTA), but it does not specialize in sheep meat exports, was not positioned in the market, and did not have a comparative advantage for exports nor for production of sheep meat (CL 1). One cluster (CL 7; France, United Kingdom, and the United States of America) had a revealed comparative advantage in sheep meat production (SMP), yet it was the second-largest importer of sheep meat (ISM). The most concentrated cluster (CL 2 with 64 countries), did not have any real competitive advantage, but it does produce sheep meat (SMP) and import sheep meat (ISM) with low exports (ESM). Finally, the majority of the clusters and countries had a total competitive disadvantage in the sheep meat trade, particularly due to the low levels of sheep meat that they exported.

Sheep meat production varied significantly among the clusters of countries, and five of the 12 clusters (119 of 151 countries) produced less than the mean (50,981±178,130). China produced almost two million tons of sheep meat (CL 12), and was the major importer of sheep meat.

As for the sheep meat production annual growth rate (SMPAGR), the clusters were not significantly different (P = 0.000); Trinidad and Tobago (CL 11) had an SMPAGR of 88.27, and only Brunei Darussalam, Suriname (CL 5) showed lower levels of sheep meat production than CL 11. The rest of the countries had an SMPAGR between −1.10 and 8.63. The largest average annual per capita consumption growth rate (PCAGR) was for Brunei Darussalam, Suriname (CL 5), followed by Trinidad and Tobago (CL 11), and seven of the twelve clusters had a negative PCAGR (Table 5). In this case, clusters were significantly different (P = 0.000) due to high values of CL 5. The PCAGR results show that, in general, the global population is not consuming sheep meat, with a global 2.25 per capita consumption growth rate.

Table 5
Sheep meat production annual growth rate (SMPAGR) and average annual per capita consumption growth rate (PCAGR) for meat production by cluster

With regard to per capita consumption, the results show that the two dominant countries CL 10 (New Zealand) and CL 9 (Australia), as well as CL 4 (Faroe Islands, Iceland, Kuwait, Mongolia, Qatar), had the largest per capita consumption values (Figure 1).

Figure 1
Scatterplot between sheep meat export (ESM), import (ISM), and per capita consumption (PC) for the clusters obtained.

Discussion

At the international trade level, the more concentrated the industry, the less competitive it is (Kim and Marion, 1997Kim, D. and Marion, B. W. 1997. Domestic market structure and performance in global markets: Theory and empirical evidence from U.S. food manufacturing industries. Review of Industrial Organization 12:335-354. https://doi.org/10.1023/a:1007776312444
https://doi.org/10.1023/a:1007776312444...
), and our findings agree. For the international sheep meat trade, two countries were responsible for 68.15% of the global sheep meat exports making it a highly concentrated market; therefore, the market structure can be considered as a duopoly (Brezina et al., 2016Brezina, I.; Pekár, J.; Čičková, Z. and Reiff, M. 2016. Herfindahl–Hirschman index level of concentration values modification and analysis of their change. Central European Journal of Operations Research 24:49-72. https://doi.org/10.1007/s10100-014-0350-y
https://doi.org/10.1007/s10100-014-0350-...
). Under this structure, only 24 of 151 countries had real competitive advantages, so most of the countries that participated in sheep meat trade and production were uncompetitive.

On the contrary, the HHI for market structure allows us to point out the following: first, mean values regarding the global market for sheep meat production and sheep imports were low (766 and 663, respectively) and, therefore, should be considered as unconcentrated markets; for example, when the market has a single seller (monopoly), the HHI value would be 10,000 (Greco, 2000Greco, A. N. 2000. Market concentration levels in the U.S. consumer book industry: 1995-1996. Journal of Cultural Economics 24:321-336. https://doi.org/10.1023/A:1007654222498
https://doi.org/10.1023/A:1007654222498...
); and second, the structure of the global market for sheep imports became more concentrated due to increasing demand from China in recent years. On the contrary, the export market structure was highly concentrated under a duopoly category, being dominated by Australia and New Zealand. Both of them had the largest per capita consumption.

The philosophical approach to market-oriented and social value-oriented systems presented by Ørskov (2011)Ørskov, E. R. 2011. Goat production on a global basis. Small Ruminant Research 98:9-11. https://doi.org/10.1016/j.smallrumres.2011.03.009
https://doi.org/10.1016/j.smallrumres.20...
may explain the findings regarding the sheep meat global market. Market-oriented systems look for profit maximization and productivity, while social value-oriented systems aim for risk minimization and family support, where risk minimization is more important than profit maximization. In countries with social value-oriented systems, sheep breeding for meat production is influenced by customs and the family to maintain traditional routines in rural environments (Viana and Waquil, 2013Viana, J. G. A. and Waquil, P. D. 2013. Comparative analysis of economic and institutional configuration of the sheep production in south of Brazil and Uruguay. Livestock Research for Rural Development 25(7).), in particular, those least-developed countries and regions that rely heavily on small-scale grazing systems for local consumption (Dell’Angelo et al., 2017Dell’Angelo, J.; D’Odorico, P.; Rulli, M. C. and Marchand, P. 2017. The tragedy of the grabbed commons: coercion and dispossession in the global land rush. World Development 92:1-12. https://doi.org/10.1016/j.worlddev.2016.11.005
https://doi.org/10.1016/j.worlddev.2016....
), such as Central American countries and African regions. In some cases, sheep meat is offered to consumers in the markets without official inspection, allowing for negative experiences that do not stimulate consumption, e.g., Brazil (Firetti et al., 2018Firetti, R.; Alberti, A. L. L.; Zundt, M.; Santos, A. O.; Rego, F. C. A. and Astolphi, J. L. L. 2018. Sheep meat commercialization in the retail market in Brazilian cities. Revista Brasileira de Zootecnia 47:e20160354. https://doi.org/10.1590/rbz4720160354
https://doi.org/10.1590/rbz4720160354...
).

The lack of competitiveness is also aggravated due to the absence of domestic competition (Bramati et al., 2015Bramati, M. C.; Gaggero, A. A. and Solomon, E. M. 2015. International trade and domestic competition: evidence from Belgium. Review of Industrial Organization 46:383-399. https://doi.org/10.1007/s11151-015-9454-3
https://doi.org/10.1007/s11151-015-9454-...
), trade barriers (Bucevska and Hadzi Misheva, 2017Bucevska, V. and Hadzi Misheva, B. 2017. The determinants of profitability in the banking industry: Empirical research on selected Balkan countries. Eastern European Economics 55:146-167. https://doi.org/10.1080/00128775.2016.1260473
https://doi.org/10.1080/00128775.2016.12...
), and domestic policies (Yi et al., 2018Yi, C. S.; Radam, A.; Hassan, A. and Shamsudin, M. N. 2018. Market structure of Malaysian palm oil refining industry. Asian Academy of Management Journal 23:125-141. https://doi.org/10.21315/aamj2018.23.2.6
https://doi.org/10.21315/aamj2018.23.2.6...
). Competitiveness in export performance in the traditional Ricardian approach establishes that a nation will specialize in industries in which they have comparative cost advantages, especially due to inherited natural resources and reduced labor costs. Still, other factors such as technology and institutions may also produce a positive effect (Carlin et al., 2001Carlin, W.; Glyn, A. and Van Reenen, J. 2001. Export market performance of OECD countries: An empirical examination of the role of cost competitiveness. The Economic Journal 111:128-162. https://doi.org/10.1111/1468-0297.00592
https://doi.org/10.1111/1468-0297.00592...
). The top two countries (New Zealand and Australia) not only benefit from natural resources, but have also developed an institutional framework (Meat & Livestock Australia is an Australian producer-owned company that offers research, development, and marketing services; Beef + Lamb New Zealand Ltd. is a farmer-owned industry organization representing New Zealand's sheep and beef farmers), physical structure, and knowledge and skills that give the region competitive advantages over the other countries. Even more, it has been observed earlier that the structure of domestic demand has a deterministic role in the exporting characteristics of goods where a strong local demand positively affects global markets (Kim and Marion, 1997Kim, D. and Marion, B. W. 1997. Domestic market structure and performance in global markets: Theory and empirical evidence from U.S. food manufacturing industries. Review of Industrial Organization 12:335-354. https://doi.org/10.1023/a:1007776312444
https://doi.org/10.1023/a:1007776312444...
); this was the case for New Zealand and Australia.

Local demand from the Muslim population has been important for the development of sheep meat production and international trade participation. This is not only true for Muslim countries (CL 4, CL 5, CL 6), but also for some European countries that have a significant Muslim population such as France and the United Kingdom (CL 7). Another consideration is that demand for sheep meat is also related to the purchasing power of the population; thus, mainly countries with substantial economic growth are able to increase the demand for this kind of meat, which depends on seasonal and religious celebration behavior (Viana et al., 2015Viana, J. G. A.; Moraes, M. R. E. and Dorneles, J. P. 2015. Dinâmica das importações de carne ovina no Brasil: análise dos componentes temporais. Semina: Ciências Agrárias 36:2223-2234. https://doi.org/10.5433/1679-0359.2015v36n3Supl1p2223
https://doi.org/10.5433/1679-0359.2015v3...
). The CL 3 (Argentina, Bulgaria, Chile, Colombia, India, Islamic Republic of Iran, Ireland, Kyrgyzstan, Kenya, Republic of Moldova, Namibia, Netherlands, Pakistan, Paraguay, Romania, Slovakia, Spain, Turkey, Uruguay, Zambia) is made up of countries that have real competitive advantages but do not have large sheep meat production volumes compared with other clusters (CL 6-CL 10). One reason is that some countries used to specialize in sheep for wool production, e.g., Uruguay, and as wool markets have collapsed in recent years, they have reoriented themselves towards meat production (Branscheid, 2010Branscheid, W. 2010. The model meat exporter - Significance of the Uruguayan production of lamb and beef. Berichte uber Landwirtschaft 88:147-167.). Furthermore, some countries specialize in producing dairy products made with sheep milk, such as PDO traditional cheese types, e.g., Spain's Manchego (Pulina et al., 2018Pulina, G.; Milán, M. J.; Lavín, M. P.; Theodoridis, A.; Morin, E.; Capote, J.; Thomas, D. L.; Francesconi, A. H. D. and Caja, G. 2018. Invited review: Current production trends, farm structures, and economics of the dairy sheep and goat sectors. Journal of Dairy Science 101:6715-6729. https://doi.org/10.3168/jds.2017-14015
https://doi.org/10.3168/jds.2017-14015...
). Still, this type of dairy product remains a small market compared with cow milk dairy products.

Returning to the particular case of New Zealand, since the end of the last century, the country has established some liberalization reforms in the agricultural sector that have negatively impacted sheep meat production (Montossi et al., 2013Montossi, F.; Font-i-Furnols, M.; del Campo, M.; San Julián, R.; Brito, G. and Sañudo, C. 2013. Sustainable sheep production and consumer preference trends: Compatibilities, contradictions, and unresolved dilemmas. Meat Science 95:772-789. https://doi.org/10.1016/j.meatsci.2013.04.048
https://doi.org/10.1016/j.meatsci.2013.0...
). Nevertheless, this country has been able to retain its position in the global scene and has become one of the most competitive countries in agricultural trade (Jambor and Babu, 2016Jambor, A. and Babu, S. 2016. Competitiveness: Definitions, theories and measurement. p.25-45. In: Competitiveness of Global Agriculture. Springer International Publishing, Cham. https://doi.org/10.1007/978-3-319-44876-3_3
https://doi.org/10.1007/978-3-319-44876-...
). It can be observed that Australia was growing in terms of market share for sheep meat exports, but as Australia also trades with other meats, it was not as specialized as New Zealand. Specialization is a factor in economic growth and competitiveness (Dalum et al., 1999Dalum, B.; Laursen, K. and Verspagen, B. 1999. Does specialization matter for growth? Industrial and Corporate Change 8:267-288. https://doi.org/10.1093/icc/8.2.267
https://doi.org/10.1093/icc/8.2.267...
), which explains why New Zealand has prevailed as the most competitive country for sheep meat.

Conclusions

In terms of the structure, it can be concluded that production and imports of sheep meat are unconcentrated, as there is no country dominating the market for those indices; in contrast, the export market is highly concentrated with a duopolistic structure. However, in what concerns the competitiveness conclusion, only New Zealand can be defined as competitive, specialized, and volume dominant.

The implications of this study for farmers and policymakers is that both should focus in developing and straining the internal market as competing in the export market results challenging. Still, two sheep meat production patterns can be observed from this study: countries with local production for local markets generally comprising social value-oriented production systems and trade-oriented production for global markets comprising commercial production systems. Therefore, when policymakers consider supporting sheep breeding programs, they ought to have a holistic vision that considers understanding the global sheep meat market. Within this context, sheep breeding in lesser-developed countries and regions that rely heavily on small-scale grazing and social value-oriented systems will find it difficult to compete in the global trade sheep market, not only leading to the perpetuation of the current undeveloped small sheep farmers, but also to a more concentrated global sheep meat market.

Acknowledgments

This work was supported by the Colegio de Postgraduados Campus San Luis Potosí and Campus Córdoba. A.R.L. received a grant from the CONACYT. We would like to thank five anonymous reviewers for their critical reviews which greatly improved this manuscript. We would also like to thank Patrick Weill for his review of the English version.

References

  • Balassa, B. and Bauwens, L. 1988. Changing trade patterns in manufactured goods: An econometric investigation. North Holland, Amsterdam, The Netherlands.
  • Banterle, A. and Carraresi, L. 2006. International trade and competitiveness analysis in the European Union: The case of prepared meat sector. p.3-19. In: 98th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspectives’. EAAE, Chania, Crete, Greece.
  • Banterle, A. and Carraresi, L. 2007. Competitive performance analysis and European Union trade: The case of the prepared swine meat sector. Acta Agriculturae Scandinavica, Section C - Food Economics 4:159-172. https://doi.org/10.1080/16507540701597048
    » https://doi.org/10.1080/16507540701597048
  • Belk, K. E.; Woerner, D. R.; Delmore, R. J.; Tatum, J. D.; Yang, H. and Sofos, J. N. 2014. The meat industry: Do we think and behave globally or locally? Meat Science 98:556-560. https://doi.org/10.1016/j.meatsci.2014.05.023
    » https://doi.org/10.1016/j.meatsci.2014.05.023
  • Bojnec, Š. and Fertő, I. 2009. Agro-food trade competitiveness of Central European and Balkan countries. Food Policy 34:417-425. https://doi.org/10.1016/j.foodpol.2009.01.003
    » https://doi.org/10.1016/j.foodpol.2009.01.003
  • Bojnec, Š. and Fertő, I. 2015. Agri-food export competitiveness in European Union Countries. Journal of Common Market Studies 53:476-492. https://doi.org/10.1111/jcms.12215
    » https://doi.org/10.1111/jcms.12215
  • Boutonnet, J. P. 1999. Perspectives of the sheep meat world market on future production systems and trends. Small Ruminant Research 34:189-195. https://doi.org/10.1016/S0921-4488(99)00072-3
    » https://doi.org/10.1016/S0921-4488(99)00072-3
  • Bramati, M. C.; Gaggero, A. A. and Solomon, E. M. 2015. International trade and domestic competition: evidence from Belgium. Review of Industrial Organization 46:383-399. https://doi.org/10.1007/s11151-015-9454-3
    » https://doi.org/10.1007/s11151-015-9454-3
  • Branscheid, W. 2010. The model meat exporter - Significance of the Uruguayan production of lamb and beef. Berichte uber Landwirtschaft 88:147-167.
  • Brezina, I.; Pekár, J.; Čičková, Z. and Reiff, M. 2016. Herfindahl–Hirschman index level of concentration values modification and analysis of their change. Central European Journal of Operations Research 24:49-72. https://doi.org/10.1007/s10100-014-0350-y
    » https://doi.org/10.1007/s10100-014-0350-y
  • Bucevska, V. and Hadzi Misheva, B. 2017. The determinants of profitability in the banking industry: Empirical research on selected Balkan countries. Eastern European Economics 55:146-167. https://doi.org/10.1080/00128775.2016.1260473
    » https://doi.org/10.1080/00128775.2016.1260473
  • Carlin, W.; Glyn, A. and Van Reenen, J. 2001. Export market performance of OECD countries: An empirical examination of the role of cost competitiveness. The Economic Journal 111:128-162. https://doi.org/10.1111/1468-0297.00592
    » https://doi.org/10.1111/1468-0297.00592
  • Colby, L. 2015. World sheep meat market to 2025. Agriculture and Horticulture Development Board/International Meat Secretariat, Paris, France.
  • Chatellier, V. 2017. Trade in live cattle and beef meat at world and EU levels: Productive and commercial trajectories for the main countries involved. Productions Animales 30:199-218.
  • Dalum, B.; Laursen, K. and Verspagen, B. 1999. Does specialization matter for growth? Industrial and Corporate Change 8:267-288. https://doi.org/10.1093/icc/8.2.267
    » https://doi.org/10.1093/icc/8.2.267
  • de Andrade, J. C.; Sobral, L. A.; Ares, G. and Deliza, R. 2016. Understanding consumers’ perception of lamb meat using free word association. Meat Science 117:68-74. https://doi.org/10.1016/j.meatsci.2016.02.039
    » https://doi.org/10.1016/j.meatsci.2016.02.039
  • Dell’Angelo, J.; D’Odorico, P.; Rulli, M. C. and Marchand, P. 2017. The tragedy of the grabbed commons: coercion and dispossession in the global land rush. World Development 92:1-12. https://doi.org/10.1016/j.worlddev.2016.11.005
    » https://doi.org/10.1016/j.worlddev.2016.11.005
  • FAO. 2019. FAOSTAT. Food and Agricultural Organization of the United Nations, Rome.
  • Firetti, R.; Alberti, A. L. L.; Zundt, M.; Santos, A. O.; Rego, F. C. A. and Astolphi, J. L. L. 2018. Sheep meat commercialization in the retail market in Brazilian cities. Revista Brasileira de Zootecnia 47:e20160354. https://doi.org/10.1590/rbz4720160354
    » https://doi.org/10.1590/rbz4720160354
  • Greco, A. N. 2000. Market concentration levels in the U.S. consumer book industry: 1995-1996. Journal of Cultural Economics 24:321-336. https://doi.org/10.1023/A:1007654222498
    » https://doi.org/10.1023/A:1007654222498
  • Hejazi, M.; Marchant, M. A.; Zhu, J. and Ning, X. 2019. The decline of U.S. export competitiveness in the Chinese meat import market. Agribusiness 35:114-126. https://doi.org/10.1002/agr.21588
    » https://doi.org/10.1002/agr.21588
  • Ipek, E. and Ipek, O. 2018. Market structure of the Turkish pharmaceutical industry. Business & Economics Research Journal 9:449-462. https://doi.org/10.20409/berj.2018.116
    » https://doi.org/10.20409/berj.2018.116
  • Jambor, A. and Babu, S. 2016. Competitiveness: Definitions, theories and measurement. p.25-45. In: Competitiveness of Global Agriculture. Springer International Publishing, Cham. https://doi.org/10.1007/978-3-319-44876-3_3
    » https://doi.org/10.1007/978-3-319-44876-3_3
  • Kim, D. and Marion, B. W. 1997. Domestic market structure and performance in global markets: Theory and empirical evidence from U.S. food manufacturing industries. Review of Industrial Organization 12:335-354. https://doi.org/10.1023/a:1007776312444
    » https://doi.org/10.1023/a:1007776312444
  • Lafay, G. 1987. Avantage comparatif et compétitivité. Commerce International 29:39-52.
  • Latruffe, L. 2010. Competitiveness, productivity and efficiency in the agricultural and agri-food sectors. OECD Food, Agriculture and Fisheries Papers No. 30. OECD Publishing, Paris. https://doi.org/10.1787/5km91nkdt6d6-en
    » https://doi.org/10.1787/5km91nkdt6d6-en
  • Lee, J. 2011. Export specialization and economic growth around the world. Economic Systems 35:45-63. https://doi.org/10.1016/j.ecosys.2010.11.002
    » https://doi.org/10.1016/j.ecosys.2010.11.002
  • Magaña Magaña, M. A.; Sanginés García, J. R.; Lara y Lara, P. E.; Salazar Barrientos, L. L. and Leyva Morales, C. E. 2017. Competitividad y participación de la miel mexicana en el mercado mundial. Revista Mexicana de Ciencias Pecuarias 8:43-52. https://doi.org/10.22319/rmcp.v8i1.4304
    » https://doi.org/10.22319/rmcp.v8i1.4304
  • Montossi, F.; Font-i-Furnols, M.; del Campo, M.; San Julián, R.; Brito, G. and Sañudo, C. 2013. Sustainable sheep production and consumer preference trends: Compatibilities, contradictions, and unresolved dilemmas. Meat Science 95:772-789. https://doi.org/10.1016/j.meatsci.2013.04.048
    » https://doi.org/10.1016/j.meatsci.2013.04.048
  • Ørskov, E. R. 2011. Goat production on a global basis. Small Ruminant Research 98:9-11. https://doi.org/10.1016/j.smallrumres.2011.03.009
    » https://doi.org/10.1016/j.smallrumres.2011.03.009
  • Pereira, P. R. R. X.; Barcellos, J. O. J.; Gründling, R. D. P.; Canozzi, M. E. A.; McManus, C. and Lopes, R. B. 2013. Chilled boneless beef international trade: a cluster analysis. Revista Brasileira de Zootecnia 42:220-230. https://doi.org/10.1590/S1516-35982013000300010
    » https://doi.org/10.1590/S1516-35982013000300010
  • Pulina, G.; Milán, M. J.; Lavín, M. P.; Theodoridis, A.; Morin, E.; Capote, J.; Thomas, D. L.; Francesconi, A. H. D. and Caja, G. 2018. Invited review: Current production trends, farm structures, and economics of the dairy sheep and goat sectors. Journal of Dairy Science 101:6715-6729. https://doi.org/10.3168/jds.2017-14015
    » https://doi.org/10.3168/jds.2017-14015
  • Thomé, K. M. and Soares, A. B. P. 2015. International market structure and competitiveness at the malted beer: from 2003 to 2012. Agricultural Economics (Czech Republic) 61:166-178. https://doi.org/10.17221/189/2014-AGRICECON
    » https://doi.org/10.17221/189/2014-AGRICECON
  • Viana, J. G. A.; Moraes, M. R. E. and Dorneles, J. P. 2015. Dinâmica das importações de carne ovina no Brasil: análise dos componentes temporais. Semina: Ciências Agrárias 36:2223-2234. https://doi.org/10.5433/1679-0359.2015v36n3Supl1p2223
    » https://doi.org/10.5433/1679-0359.2015v36n3Supl1p2223
  • Viana, J. G. A. and Waquil, P. D. 2013. Comparative analysis of economic and institutional configuration of the sheep production in south of Brazil and Uruguay. Livestock Research for Rural Development 25(7).
  • Vollrath, T. L. 1991. A theoretical evaluation of alternative trade intensity measures of revealed comparative advantage. Weltwirtschaftliches Archiv 127:265-280. https://doi.org/10.1007/BF02707986
    » https://doi.org/10.1007/BF02707986
  • WTO. 2017. Total merchandise trade. World Trade Organization.
  • Yi, C. S.; Radam, A.; Hassan, A. and Shamsudin, M. N. 2018. Market structure of Malaysian palm oil refining industry. Asian Academy of Management Journal 23:125-141. https://doi.org/10.21315/aamj2018.23.2.6
    » https://doi.org/10.21315/aamj2018.23.2.6

Publication Dates

  • Publication in this collection
    01 June 2020
  • Date of issue
    2020

History

  • Received
    11 Feb 2019
  • Accepted
    04 Apr 2020
Sociedade Brasileira de Zootecnia Universidade Federal de Viçosa / Departamento de Zootecnia, 36570-900 Viçosa MG Brazil, Tel.: +55 31 3612-4602, +55 31 3612-4612 - Viçosa - MG - Brazil
E-mail: rbz@sbz.org.br