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Consumption and the production of subjectivity in communitarian television

The present article discusses the production of subjectivity in two communitarian TV networks: TV Maxambomba and TV Pinel. Based on a qualitative research, we analyzed the subjective processes that took place in youngsters from peripheric areas or users of the mental health system when they stop being just spectators and begin to create audiovisual products. Special emphasis was given to the differences and resemblances between mass television and communitarian television. Therefore we could notice the appropriation of mass television signs in the communitarian TV networks as well as the difference in the process of production and consumption regarding the spectators.

Subjectivity; Communitarian TV; Consumption

Universidade Federal Fluminense, Departamento de Psicologia Campus do Gragoatá, bl 0, sala 334, 24210-350 Niterói - RJ Brasil, Tel.: +55 (21) 2629 2845 / 2629 2847 - Niterói - RJ - Brazil