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Artigos • Texto livre 15 • 2022 • https://doi.org/10.35699/1983-3652.2022.37306   copy

“That’s news to me! Gringo wants to teach us how to speak our own language”: language ideologies and identity positioning on a Facebook page

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Abstract

In this article, we aim to investigate identity positionings negotiated between social media users. We rely on communicative practices on a Facebook page, “Greengo Dictionary”, to analyze and discuss posts and comments through a discourse-centered online qualitative study. To this end, we draw on the notions of virtual community (RECUERO, 2009RECUERO, R. Comunidades em redes sociais na internet. In: RECUERO, R. (Org.). Redes sociais na internet. Porto Alegre: Sulina, 2009. p. 135-163.), discourse community (SWALES, 1992SWALES, J. Repensando gêneros: uma nova abordagem aos efeitos da comunidade discursiva. In: COMUNICAÇÃO apresentada no “Rethinkinggenrecolloquim”, realizado na Universidade de Carleton. Tradução: B. Bezerra. Ottawa: [s.n.], 1992.; ARAÚJO; SOUSA; CAVALCANTI, 2020ARAÚJO, J.; SOUSA, M. M. do N.; CAVALCANTI, J. M. Comunidade discursiva e redes sociais: os resenhadores do Skoob. pt. Intercâmbio, v. 45, set. 2020. Disponível em: <Disponível em: https://revistas.pucsp.br/index.php/intercambio/article/view/50439 >. Acesso em: 15 fev. 2022.
https://revistas.pucsp.br/index.php/inte... ), stances (BARTON; LEE, 2015BARTON, D.; LEE, C. Linguagem online: textos e práticas digitais. Tradução: M. C. Mota. São Paulo: Parábola, 2015.), positioning (HARRÉ; LAGENHOVE, 1999HARRÉ, R.; LAGENHOVE, L. van (Ed.). Positioning theory: moral contexts of intentional action. Oxford; Malden, Mass: Blackwell, 1999.), and tactics of intersubjectivity (BUCHOLTZ; HALL, 2004BUCHOLTZ, M.; HALL, K. Language and Identity. In: DURANTI, A. (Org.). A companion to linguistic anthropology. [S.l.]: Wiley Online Library, Blackwell Publishing, 2004. p. 369-394., 2005BUCHOLTZ, M.; HALL, K. Identity and interaction: a sociocultural linguistic approach. Discourse Studies, v. 7, n. 4-5, p. 585-614, out. 2005. DOI: 10.1177/1461445605054407. Disponível em: <Disponível em: http://journals.sagepub.com/doi/10.1177/1461445605054407 >. Acesso em: 15 fev. 2022.
http://journals.sagepub.com/doi/10.1177/... ), which provided us with opportunities to understand the discursive construction of identity positioning and the language ideologies underlying the use of English and Portuguese online. In conclusion, we observe that while engaging in fluid and hybrid language practices, Facebook users position themselves in relation to a wide range of communicative purposes, which highlight not only the creativity and humor that characterize the Greengo Dictionary page, but also the linguistic normativism that contributes to the development of different identity relations.

Keywords:
Language ideology; Identity positioning; Facebook

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