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The animation “Purl”: an analysis from the perspective of Sociointeractional Semiotics

A videoanimação “Purl”: uma análise na perspectiva da Semiótica Sociointeracional

Abstract

Considering the assumption that the primary responsibility of educational institutions is to develop citizens, we understand that the discussion of sometimes controversial topics can contribute to the refinement of social relations. We argue that the animation genre can be an excellent resource to encourage this type of reflection in a playful and appealing way. Therefore, this text analyzes the short film Purl (2018)PURL. Direção de Kristen Lester. Realização de Walt Disney Studios Motion Pictures. Emeryville: Pixar Sparkshorts, 2018. Available from: https://www.youtube.com/watch?v=B6uuIHpFkuo&t=11s&ab_channel=Pixar.
https://www.youtube.com/watch?v=B6uuIHpF...
, which addresses the theme of sexism in the corporate world. To this end, we adopt the sociointeractional semiotics analysis model as our theoretical framework, developed by Leal (2011)LEAL, Audria Albuquerque. A organização textual do género” cartoon”: aspectos linguísticos e condicionantes não-linguísticos. 2011. 462f. PhD thesis – Faculdade de Ciências Sociais e Humanas, Unversidade Nova de Lisboa. Available from: http://run.unl.pt/handle/10362/6646. Visited on: 19 Mar. 2023.
http://run.unl.pt/handle/10362/6646...
, based on concepts from socio-discursive interactionism - SDI ( BRONCKART, 2012BRONCKART, Jean-Paul. Atividade de linguagem, textos e discursos: por um interacionismo sociodiscursivo. Trans. by Anna Rachel Machado. São Paulo: Educ, 2012.) and the grammar of visual design - GVD ( KRESS; VAN LEEUWEN, 2006KRESS, Gunther R; VAN LEEUWEN, Theo. Reading images: The grammar of visual design. London and New York: Routledge, 2006.). At the end of the article, we present considerations regarding the possibilities of working with multiliteracies, using animation as a tool for working with language practices in the classroom, guided by a perspective that can effectively contribute to the development of critical subjects and citizens.

Keywords:
Animation genre; Sociointeractional semiotics analysis model; Multiliteracies

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