The present article is an integral part of a research inspired in the fields of Gender Studies that approximate theorizations by Michel Foucault (1998; 1997). We discuss the contemporary educative process as "politicization of femininity and motherhood", a process that, in its extension, includes the "politicization of the pregnant body". In order to conduct this discussion, we have examined issues of Pais & Filhos, a magazine published from 1968 to 2004, using methodological strategies of analysis of discourse. From the analyses resulting from that investigation, we have spotted a movement that allows for the visualization of a wider network of care and new knowledge, defined as "good" prenatal care, that produces different subject positions; one of these positions is that of a good mother, i.e. that one who looks after herself and others.
Body Education; Gender; Motherhood; Media