Outcome Network Mapping for strategic management in the university

Naomar Monteiro de Almeida Filho Rogério Hermida Quintella Denise Maria Barreto Coutinho Francisco José Gomes Mesquita Osvaldo Barreto Filho About the authors

This paper introduces a new nonlinear planning technology based on complexity theory, with a case study of its application in a large Brazilian public university. We present the background of this management technology as applied to institutions of knowledge production. Furthermore, we describe different schools of organizational-strategic thinking, focusing on its logical bases. Following the presentation of the university case, we describe the use of the Outcome Network Mapping tool and its effects on indicators of institutional development. Finally, we discuss impacts and results.

Outcome Network Map; Strategic Management; Nonlinear Planning; University Studies

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