This paper presents the concept of cultural diversity. It considers the movement of contemporary capitalism and identifies both UNESCO's demands and how the Brazilian state has responded to them to move towards an education for diversity. It draws atention to how the culture industry is nurtured, in that context, on consumer education. Its conclusion tackles the tensions arising from the use of the concept of diversity, which challenge education to find strategies to ovecome them, since the intercultural dialog is still faced with several obstacles
Education; Diversity; Consumer society; Public policies; Culture industry