This paper discusses some of the issues François Zourabichvili raised in his "Deleuze and the question of literality", also in this collection. Its arguments are: 1) As Zourabichvili presents it, the notion of literality, does not account for the metaphoric relationships he intends to explain; 2) metaphor and literality are not commensurate since the former, as a linguistic operation, presupposes a semantic equivalence, and the latter, as a material operation, presupposes a pragmatic equivalence; c) Deleuze and Guattari give us a much more simple and direct view of literality than that proposed by Zourabichvili.
Literality; Metaphor; Pragmatics