This article draws on the results of a doctoral research, defended in June of 2018 at Université catholique de Louvain, in Belgium, and discusses the impact of the appropriation of digital resources in the processes of participation in popular media initiatives. One of the main findings suggests that the tendency of individualization, that is likely in the digital context, imposes important challenges to the participation process, a core feature of popular communication practices. The field research, from 2013 to 2016, included interviews with 55 communicators involved in the management and development of 29 popular media outlets in the states of Paraná, São Paulo, Minas Gerais, Rio Grande do Norte, Ceará and Pará, in Brazil. This particular reflection is mainly based on two case studies on the practices of the Landless Rural Workers Movement (MST – Portuguese Acronym) and the network of community communicators Rede Mocoronga, linked to the Projeto Saúde e Alegria, in the Amazon Region.
Popular media; Participation; Digital rupture; Movimento Sem Terra; Rede Mocoronga