The image of companies to which we are used to is one of rational and utilitarian arrangements. Among academics, and mainly among executives, whoever mentions the word aesthetics associated to managerial questions might be misunderstood or underestimated. Despite this and against the positivist-functionalist mainstream of organizational studies, some researchers have been embracing aesthetic concepts and applying them for the comprehension of organizational phenomena. In this introductory essay, we have embraced this alternative stream and propose the aesthetic-visual perception as a resource for the grasping and comprehension of organizational phenomena. We present some approaches for the theme, starting from works of American and European researchers, and we discuss briefly examples of applications. We believe that the aesthetic perspective may open new frontiers for the perception and interpretation of complex phenomena in our field of study and research.