Accessibility / Report Error

Aspects involved in hiring and maintaining a personal trainer: capitals at stake


The objective was to analyze the aspects that influence the hiring and maintenance of the personal trainer, from the clients' point of view. For the composition of the survey, service users answered questionnaires and interviews. It was detected that several capitals are at stake, but clients emphasized symbolic aspects related to knowledge, security and confidence in their work as differentials. Instead of valuing body capital, as pointed out in other studies, the investigation observed the emergence of profile capital as an element of distinction.

Physical education and training; Sociology; Fitness centers; Marketing of health services

Colégio Brasileiro de Ciências do Esporte Universidade de Brasilia - Campus Universitário Darcy Ribeiro, Faculdade de Educação Física, Asa Norte - CEP 70910-970 - Brasilia, DF - Brasil, Telefone: +55 (61) 3107-2542 - Brasília - DF - Brazil