SHORTFALLS IN PUBLIC MANAGEMENT IN TOURISM: A STUDY OF BLUMENAU'S BUILT CULTURAL HERITAGE AND TOURISM-ORIENTED PUBLIC POLICIES

ABSTRACT:

When it comes to Public Policies in Tourism, it is clear that coordinated efforts are required, in order to integrate strategies and efforts, taking into account the full potential of the destination, with particular focus on the cultural, historical and built heritage of the locality. The present work seeks to contribute to discussions aimed at gaining a better understanding of the relations between Cultural Heritage and/or that serve as a basis for the municipality of Blumenau, the empirical object of this investigation. The objective is to take a closer look at the town’s built heritage and the opportunities to promote it for tourist purposes. This study, therefore, looks the historical perspective to examine whether the municipality of Blumenau/ SC has developed public policies for tourism that consider its built cultural heritage. This is a qualitative and exploratory study, using bibliographic, documentary and field research procedures, all of which contributed to the case study method. The results indicate that despite the creation of several bodies, councils and authorities with responsibilities related to the preservation of the built heritage, there is no convergence of actions or continuity that could lead to the creation, in a more connected and assertive way, of a unified corpus of the offer of the built Heritage for tourism in Blumenau.

KEYWORDS:
Public Policies in Tourism; Cultural Heritage; Blumenau