The fascist political type and sport: an epistemological approach

ABSTRACT

This article aimed to investigate, in the light of Adorno's theory, how sport is used in Bolsonarist propaganda. The work has a theoretical-empirical character, whose aspects of Adorno's thought become an instrument for analyzing the sporting phenomenon. Methodologically, publications from Jair Bolsonaro's official Instagram profile that made any mention of sport were analyzed. It was found that there is a link between high-performance sport and the fascist propaganda spread by Bolsonaro's profile. It was concluded that fascist propaganda incorporates psychological and anti-intellectual strategies aimed at reaching the masses in the propagation of facts disconnected from their context and pseudo-truths, with the purpose of penetrating fascist ideas.

Keywords:
Fascism; Bolsonarism; Advertising; Sport